In our “After” example, we start with a slide featuring the same information from the PowerPoint example, but then we zoom in on the primary takeaway-the survey responses-and then afterward zoom in on the respondent demographic slides and finally zoom back to the original starting slide. Instead of having to fit everything into one slide, Prezi’s spatial movement allows presenters to show the “big picture” slide and then zoom in on certain pieces of the chart or graphic so the audience can get a better understanding of what the information is trying to communicate. Prezi is exciting because it allows presenters to skip the “complexity versus lack of context” conundrum by allowing them to achieve both options. The resulting slide has no obvious takeaway and buries the primary information of value-the survey responses-to the point where the meaning is lost without an in-depth analysis. In this “Before” example, the presenter opted for the “fit everything onto one slide” strategy-combining the total number of survey respondents, their responses to the survey itself and the respondent demographic information all onto one chart. It’s a classic conundrum when trying to present detailed charts and data on slides: do you try to fit the entire chart on one slide and risk the audience losing the meaning in the complexity of it all or do you try to break the data down piece by piece and risk the audience missing the context and big picture implications? If you’ve spent time sitting through corporate presentations, I’m sure we don’t have to convince you that these types of slides get presented on a daily basis by companies all around the world.Įxample #1: Trying to fit everything onto one slide With Prezi, presenters can break complex charts into understandable, digestible pieces for audiences using spatial movement techniques to improve audience comprehension.Īnd since we believe strongly in the power of effective visual aids, we’ve prepared four examples to show you how we transformed complex “Before” slides into data analysis sequences using the Prezi platform.ĭesign Note: These “Before” examples are not made up for dramatic effect, but appear either as exact or slightly modified reproductions of real-world slides-often created by paid consultants presenting to actual clients. No-don’t give up on your data-driven presentations yet! We believe there is a solution for this data visualization challenge through Prezi-a presentation platform that offers an alternative to the traditional slide-by-slide mentality. So is the situation hopeless? Should presenters continue to include charts only as an obligatory gesture knowing audiences won’t be able to decipher 20-years of numbers and hundreds of data points from a partially blocked view in the corner of the conference room? It may seem to be an obvious disconnect, yet presenters around the country continue to hit the export button from their spreadsheet, paste the resulting graphic into their presentation and assume audiences will be able to immediately comprehend the takeaway they are attempting to communicate. The resulting charts may be great for in-depth analysis on a handout or PDF, but for a presentation they’re typically too complex and indecipherable for an audience member to comprehend in the few seconds they’re afforded to review the slide. The problem is data and spreadsheet tools like Excel don’t generate graphics with presentation environments in mind-charts are “spit out” using the program’s native output function and most people have trouble manipulating them beyond changing an axis label or chart title. Edwards Deming quote goes, “Without data you’re just another person with an opinion.” A savvy business professional knows to include data to justify assertions and recommendations during a presentation.
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